The Top 12 Technologies are:

1. VOICE SEARCH

What is Voice Search?

Voice search is exactly what it sounds like. It is an audio technology where users get answers for their questions over voice commands.

How does it work?

Voice search is powered by speech recognition technology which helps in understanding user audio input with high accuracy using Machine Learning and Natural Language Processing.

Voice   Technology is the three-way interaction of IoT devices, AI services and UX interactions.

AI Algorithms keeps updating itself to provide a better result next time a user does the voice search.

How does It Impact Digital?

Voice assistants (Amazon Alexa, Google Assistant, Microsoft Cortana, Siri) get the query from the user and sends that query to search engine, which processes it and gives the precise answer

Voice search is a fast and ideal experience of getting information quicker than typing in a search. Voice search technology keeps  in Advancements in Artificial Intelligence (AI) and Machine Learning have made a huge impact on how we interact with our smart devices (recent updates in social media apps like WhatsApp audio, Instagram audio messaging) and search the internet proving (Google Search) and enhancing connected devices for identifying new trends, voice search will continue to change our habits.

2. AR &VR

What is AR/VR?

Augmented reality adds digital elements to a live view often using the camera on the smartphone.

How AR works?

AR can be displayed over various devices: screens, glasses, handheld devices, mobile phones, head-mounted displays.

It involves technologies like simultaneous localization and mapping, depth tracking(briefly, a sensor data calculating the distance to the objects).

 Categorizing Types of Augmented Reality:

Marker Based AR, Marker less AR, Location Based AR,

Projection Based AR.

How does AR impact digital ?

Augmented reality may complement our everyday activities in various ways, most popular applications of AR in gaming, retail, education, e-commerce, medicine/healthcare, Military, Tourism, Industrial designs, art/installations/visual arts.

Virtual Reality:

What is VR?

Virtual reality is a simulated experience that is similar or completely different from the real world. these simulations are designed for extremely immersive experiences which the user can interact with and explore.

How VR Works?

A VR headset is a head-mounted display that blocks out the outside world and displays a 3D world to create simulations to the user. In most cases, the screen is set to focus to fill our entire peripheral vision and to block out the outside world.

Main Features of VR Systems include:

 Immersion, Interaction

How does VR Impact digital?

Viewers can control the environment has the power to look around at any scene and they can potentially interact with the objects in the scene.

 In Future industries such as Architectural and urban designs, digital marketing and activism, education and training, robotics and entertainment, healthcare and clinical therapies, heritage and archaeology as a growth and development with this technology.

3. CHATBOT – AI (Artificial Intelligence) 

A chatbot is an artificial intelligence software. chatbot interacts with customers they can programmed to collect data, monitor the customer behavior and checks the buying patterns of the customers.

Using Data, the business can get the idea of customer mindset and buying a pattern of consumers.

In general, bots can be classified into two categories, Informational bots and utility bots

Informational bots provide users with a new format so that users can consume contents what they exactly wanted.

For instance, if Users subscribes breaking news alerts based on reading habits, users will get the recommendations.

Utility bots solve the user’s problem, used for shopping purchases. Utility bots are not only limited to making purchases. Utility bot automatically book meetings by scanning emails and notify for the payment subscriptions you forget you were signed up for.

Future of chatbots:

The role of chatbots in digital marketing is more extensive.

The popular ways to utilize chatbot is having them communicate with customers through messenger applications, Applications such as WhatsApp, Facebook messenger (these apps) one that prefers a fast pace for everything

Consumers were already using these tools on regular basis, on top of that instant service of chatbot is more convenient, chatbots are also beginning to create an easier method for automated response to potential buyers frequently asked questions. this is done by providing visitors with a simple way to search for the product or services they are after.

The most impressive and valuable aspects of chatbots are their machine learning abilities which allow them to find the correct response to an inquiry. This matches our society fast-paced living and inspires other business owners within digital marketing to meet this trend.

How does it impact digital?

The role of chatbots in digital marketing strategy is

1. Real-time interaction – chatbots can convert visitors into custome
2. Chatbots provide a dynamic real-time and impeccable interface.
3.  They can be programmed for data collection, demographic analysis and cross-referencing.
4. Chatbots are effectively becoming brand ambassadors as they tailoring the messages to the needs of the customer. overtime this gains trust and people will become loyal to their brand.

4. 5G

What is 5G?

5G is the next-generation cellular technology that bringing enormous data capacity with rapid speed for more reliable communication with ultra-low latency (latency is the time between instructing a machine to perform a command and its execution).

The network peak speeds are expected to be in the range of 2-20 Gigabit per second (Gbps). This is, in contrast, 4G network speeds are in the range of 6-7 Megabit per second (Mbps) in India.

Future OF 5G:

Enhanced Mobile broadband:

5G makes our smartphones better also gives new immersive experiences of AR and VR with more uniform data rates, lower latency and cost per bit.

Mission Critical Communications:

5G enables new services which transform industries with ultra-reliable also available with low latency links for entire remote control of critical infrastructure, vehicles and medical procedures.

Internet of Things (IoT):

   5G connects massive numbers of embedded sensors in virtually everything   through the ability to scale down data rates, power and mobility to provide extremely low-cost solutions

     How does it impact digital?

The next-generation network connectivity is set to reinvent the world of business.

Organizations should prepare for the possibilities that next-generation connectivity embrace fastest changes set to gain a competitive advantage over their rivals.

        With 5G technology can able to download data-heavy contents such as          8k  movies and games with better graphics in just a few seconds.

But Once 5G gets commercial users will be required to change their current devices for 5G enabled ones.

5G is expected to form as the backbone of emerging technologies (internet of things, machine to machine communications thereby enhancing mobile broadband supporting a much larger range of applications and services including driverless vehicles, telesurgery and real-time data analytics) the ultralow-level latency is desirable for such cases.

5. IoT (Internet of Things)

What is the Internet of Things?

In 1999 Kevin Ashton coined the term “Internet of Things” which is a network of sensors, devices, vehicles and home appliances, built on hardware, software, actuators, connectivity, logic and capability to exchange information over the internet where we can monitor and control.

How does IoT impact digital?

Implementation of IoT makes our environment more connected, smarter and measurable.

With IIoT (Industrial Internet of Things) adding sensors to devices, components and machinery.

IoT enables industries to have better access to the data related to their products, services and internal systems.

We can apply data science to analyze a large amount of data to draw insights about the services, products and associated system.

Industries can use these insights from data to make more profit, reduce waste and improve the satisfaction of customer and employees.

Future of IoT:

IoT empowers data science and artificial intelligence massively. Data from IoT networks enables to have better tracking, monitoring, prediction, management and control of systems in various industries. Manufacturing healthcare, transportation and utility sectors have more possible for IoT growths in the coming future.

6. LiFi:

What is LiFi ?

LiFi is a wireless optical networking technology that uses light-emitting diodes (LEDs) bulbs, transmit data when they are switched on and off so rapidly in nanoseconds, that human eye cannot see it.

LED Screen which illuminates light can be served as a platform for data communications.

How does LiFi impact digital :

• LiFi Enhanced wireless infrastructures by providing an additional layer of small cells.
• The avoidance of the radio frequency spectrum crunch as 10,000 times more capacity.
•  Also Enabling very high peak data rates 10 Gbps.
• Significantly enhanced secure wireless communication which reduced the interception of signals.
• Which in turn Enhanced energy efficiency by combining data communication and illumination 100 times energy reduction.
• Complete elimination of health concerns.

Future of wireless technology (LiFi):

LiFi can combine the illumination and wireless data transmission to accelerate the relay of data across the globe.

Li-Fi has the potential to power up to 50 billion devices with today’s infrastructure.

7. Robotics Process Automation (RPA):

What is RPA ?

Robotics Process Automation (RPA) that uses the software with artificial intelligence and machine learning capabilities to handle high volume task which performed by a human before. Where high volume tasks involve in handling queries, calculations and maintenance of records and transactions.

RPA can be used to automate workflows, infrastructure and back-office process which are labour intensive.

How does RPA impact Digital?

•  RPA Enables better customer service.
•  Also Ensures business operations and processes abide by regulations and standards.
•  RPA allows processes to be completed much more rapidly.
• Enabling employees to be more productive.
• RPA supports and allows all regular compliance process with error-free auditing.
•  RPA Providing improved efficiency by a digitizing and auditing process of data.
•  Creates cost-saving for manual also for repetitive tasks.

Future of RPA:

• The Advancements and techniques and tools of robotic science expected to perform all the operations that human does today.
• The growth of RPA will majorly reduce the risk of inaccurate reporting in regulatory with improvised analytics and higher data accuracy.

8. Blockchain

What is Blockchain ?

Blockchain is a technology that will allow technology to communicate securely, and verifiable, this is doing a great job by preventing malicious acts during data transfer.

Blockchain has been around as a concept since the 1980s, and while cryptocurrencies have occupied a lot of the spotlight in recent years, blockchain has slowly been gaining ground across all of the technology.

Future of Blockchain :

The future applications of blockchain are endless from peer to peer banking greater financial transparency within an organization and cyber security to track supply chains or giving people greater control over their digital identities.

Blockchain can be used in business and government to increase transparency between parties, reduce corruption. Transactions are invoilable and open to the public eye, allowing everything from rental agreements to national elections to be made fair and even handed.

Impact of Blockchain in Digital :

The advances in innovative technologies such as blockchain are expected to transform the industry and its workforce by automating many of the activities currently performed by humans.

Future of Blockchain :

The future of blockchain technology will continue to drive cryptocurrency wallet application development. This technology adds security and transparency to many financial transactions.

9. Analytics

  What is Analytics?

Analytics are playing an important role in the growth and measurement of companies across the world. Not only analytics can tell you if you are successful in your market, but analytics can help you to predict where the markets will move next.

Analytics seemingly simple on the surface involves an insignificant amount of data processing to turn large chunks of raw data into something actionable and useful.

With cloud computing, IoT, and big data growing, data is getting overcast and clouded. Analytics tools utilizing machine learning which needed to identify issues, and even recommends action. 

Impact of Analytics in Digital:

Significantly analytics improved computational power combined with low-cost storage and increasingly sophisticated algorithms mean that the next two-three years could possibly the most exciting phase for analytics.

AI – Separating Reality from the Hype

Adoption of ML as part of the larger analytics strategy

IoT –Rise of the Connected

Future of Analytics:

• Greater customer satisfaction
• Increased customer acquisition
• Higher revenue and profit
• Stronger customer trust
• Consistent evolution

10. Cryptocurrency

What is Cryptocurrency?

Cryptocurrency is a digital currency acts as a token of exchange. These transactions are verified through encryption to keep secure the entire process.

Many companies accepting cryptocurrencies as a form of payment.

Cryptocurrency has already transfigured the financial industries.

Bitcoin,Ripple,Litecoin,Ethereum are some of the extensive used Digital coins.

How Cryptocurrency Impact Digital?

• Decentralized Payments.
• No fee for transactions.
• Instant payments.
• Anonymity lower theft risks.

Future of Cryptocurrency :

Overcoming years, cryptocurrency grows significantly in market size.Some economic analyst predicts institutional money enters into the market, where crypto floats in the stock market (NASDAQ)

11. Digital Twins:

What is Digital Twins?

Digital Twins is a digital replica of real-world entities or system. The technology initially restricted to manufacturing world. now it is getting merged with technologies like the Internet of Things (IoT), Artificial Intelligence and data analytics.

How Digital Twins Impacts Digital?

Using Digital twins, organizations can have a complete digital footprint of their products like product development cycle from the design phase to the deployment phase. These digital connections will help to generate data in real-time which help the business to analyze better to predict problems in advance using simulations. All these will combine to deliver a better business and customer experience

Future of Digital Twins:

In future industries will initially evolve giving to data scientists and IT professionals the ability to optimize deployments for efficiency.

12. DevOps:

What is DevOps ?

DevOps automates the processes between software development and IT teams so they can build, test, and release software more quickly and reliably. In traditional web application infrastructure consists of web servers and database servers and it is replaced with containerized applications and serverless applications which is more scalable and cost-effective.

How does DevOps Impact Digital?

• Improved operational support and faster fixes
• Increased team flexibility and agility
• Cross skilling and self-improvement
• Collaborative working.

Future of DevOps:

In the digital transformation span, putting customer experience first is how the true leaders succeed. By condensing the software development cycle, DevOps speeds the pace of innovation for an organization and helps earn customer trust and retention. Implementing these practices can help a business use DevOps to place software and customer engagement at the heart of its digital transformation.